Consent comes first
Where calls are recorded, the disclosure happens before the recording is useful — at the top of the call, in the caller's language, with the option to continue without being recorded where the client's setup allows it.
AI transparency · EU AI Act Article 50
Everyone knows they are talking to a machine.
Article 50 of the EU AI Act has applied since 2 August 2026. Anyone deploying an AI system that interacts with people must make sure those people know it is AI. This page is how we meet that, on every system we build.
Last updated 30 August 2026.
01 — Disclosure
Said out loud, in the first sentence.
Every voice agent we deploy identifies itself as an automated assistant before it asks the caller anything. Every chat agent carries the same statement in its opening message.
It is not in a footer, not in a privacy policy nobody opens, and not phrased to be missed. A caller who wants a person can say so at any point and be transferred — that route is built in before the system goes live, never added afterwards.
We do not build agents that impersonate a named human being, and we decline the request when it is made.
02 — Recording and transcripts
Stored in the EU
Recordings and transcripts sit on EU infrastructure by default. Where a component has no EU option, we say so before deployment and the client decides rather than discovering it later.
Kept only as long as agreed
Retention is set per client in writing, and defaults to the shortest period that still lets us review quality. Nothing is kept indefinitely because deleting it was never scheduled.
Not used to train anything
Client conversations are not used to train models, ours or anyone else's. Transcripts are read to correct the system for that client and for nothing else.
03 — Who is responsible for what
The client is the deployer. We make that survivable.
Under the AI Act the business running the agent is the deployer and carries the obligation. That is the client, not us — which is precisely why we do not leave them to work it out.
Every deployment ships with the disclosure wording already in the agent's script, a written record of what it discloses and when, the escalation path to a human, and the retention schedule. If an obligation changes, we update the deployed systems and tell the client what changed.
Penalties under Article 50 reach 3% of worldwide annual turnover. It is a cheap thing to get right in advance and an expensive thing to retrofit.
04 — Limits
This page describes our standing practice, not legal advice. Obligations vary with what a system does, and a business deploying one should get its own review. We would rather say that here than let a client assume we have covered something we have not.
Questions about how any of this applies to a system we run for you: contact@aurumaiofficial.com.